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Understand how your customers search, decide, and buy

Optimize your strategy based on real behavioral and decision-making data — not assumptions.

See the full decision journey

Search & Discovery

Learn how customers first encounter your brand, products or category via search or social platforms.

Comparison & Validation

Understand which questions, doubts and alternatives customers evaluate before choosing.

Conversion & Loyalty Drivers

Reveal the moments, features or messages that convert — and what keeps customers coming back.

Visualize how your audience thinks and acts

Our customer journey dashboards bring behavioral data to life — from first search to repeat purchase.

Dashboard elements (examples):

🧭 Search-to-Site Funnel – Where customers drop off and where they convert
💬 Question Mapping – Top queries per funnel stage and customer segment
🧠 Decision Factor Radar – What truly influences buyer choice (speed, trust, value, reviews, etc.)
📲 Channel Journey Map – Sequence of platforms used during research and decision

Want to map your real customer journey?

What you get

Customer Journey Report

Full overview of search, intent, content & conversion path

Funnel Drop-off Dashboards

Where attention is lost and how to fix it

Segment-Specific Insights

Variations by persona, product or location

Activation Opportunities

Content, UX or product changes that impact decision moments

Stop guessing what your customer wants

See what they search — and what they don’t say out loud

Behind every click is a motivation. We decode what customers are thinking, questioning and expecting at each stage of the journey.

“This gave us clarity not just on what customers look for — but why they weren’t converting. A game changer for our product and content team.”

Head of UX & Growth

Global D2C Platform

Want to understand how your customers really decide?

Request an insights scan or book a 1-on-1 session to walk through the customer journey.

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