Uncover What Your Market Really Wants
Data-driven insights to help you make strategic, customer-centric decisions.
Market Overview
Competitive Analysis
Brand Monitor
Customer Segmentation
Product Benchmarking
Opportunity Mapping
Market size
Get clarity on the size and scope of your category based on real-world search behavior, not assumptions.
Market development
Spot where your market is expanding or fragmenting — and align your strategy with data-driven growth trends.
Market shares
See which players dominate organic and paid visibility — and uncover where whitespace still exists.
Competitor benchmarking
Understand how your visibility, content depth, and positioning stack up — with insights beyond the obvious.
Competitor development
Track which players are scaling fast in digital visibility, and where their strategy is shifting.
Trending competitors
Surface up-and-coming brands before they become dominant — and stay one move ahead.
Brand popularity
Measure how often your brand appears in searches and how recall compares to your top competitors.
Brand share
See which brand names dominate visibility in your category — and what drives that dominance.
Brand associations
Discover which search themes, specs or emotions your brand is most often linked to — and how to strengthen or shift that perception.
Customer segmentation
Segment audiences based on real keyword intent and funnel stage — for sharper content and personalization.
Customer pain points
Uncover specific questions and concerns your audience searches for — and build your messaging around them.
Product benchmarking
Analyze which product specs and categories are most searched — and how your offering compares.
Product share
See how often your products — and those of your competitors — show up in category-defining queries.
Product demand
Align your product roadmap with actual demand signals from search and trend data.
Hidden potential
Identify missed opportunities by combining low competition with rising demand.
Seasonal and regional insights
Plan campaigns and launches around local or seasonal search patterns.
Business case ready
Support every recommendation with impact projections your leadership will understand.
See the full picture of your market
We combine multiple data sources — from Google to proprietary tools — to give you a holistic view of your market, your competition, and your customers.
Build smarter strategies with customer insights
Understand how your customers search, what drives them, and where you can add value. We use real query data to guide messaging, UX and product strategy.
Validate decisions with real-world data
From new market entries to budget allocation — eliminate guesswork by grounding key decisions in evidence-based insights.
Case in Point
By mapping German search intent for winter sports products, we helped an outdoor brand reprioritize its content roadmap — resulting in a 34% uplift in organic traffic within 3 months.
Agencies
From specialized services to comprehensive 360° campaigns, Supermetrics equips agencies with data intelligence to drive better client experiences.Surface meaningful insights with scalable solutions that help preserve margins and deliver outstanding results.
Eccomerce
From specialized services to comprehensive 360° campaigns, Supermetrics equips agencies with data intelligence to drive better client experiences.Surface meaningful insights with scalable solutions that help preserve margins and deliver outstanding results.
Retail
From specialized services to comprehensive 360° campaigns, Supermetrics equips agencies with data intelligence to drive better client experiences.Surface meaningful insights with scalable solutions that help preserve margins and deliver outstanding results.
Case in Point
faster go-to-market timelines after initial research phase
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%
increase in strategic focus on high-value opportunities
0
%
of clients adjusted their positioning based on insights
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%
Our research goes beyond reports. We guide your team in applying insights to your marketing, sales, and innovation roadmap.
Feature Grid
Custom Dashboards
Visual insights built in Power BI or Looker Studio
Transparent Sources
Clear reporting of every data origin and method
Actionable Reports
Designed for decisions, not just information
Workshop Ready
Strategic summaries and optional in-person sessions
“GRP Digital helped us discover a segment we had completely overlooked. Their research directly impacted our content and go-to-market strategy.”
Marketing Director
European B2B SaaS brand
Benchmark: 75% of clients realign their strategy after market research
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