{"id":2607,"date":"2026-06-26T11:19:44","date_gmt":"2026-06-26T11:19:44","guid":{"rendered":"https:\/\/grp-digital.com\/nl\/kennisbank\/"},"modified":"2026-09-29T15:59:17","modified_gmt":"2026-09-29T15:59:17","slug":"kennisbank","status":"publish","type":"page","link":"https:\/\/grp-digital.com\/en\/kennisbank\/","title":{"rendered":"Knowledge base"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2607\" class=\"elementor elementor-2607\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20961b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"20961b1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a7714a\" data-id=\"5a7714a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6070e6d elementor-widget elementor-widget-heading\" data-id=\"6070e6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Knowledge base<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52ab6a9 elementor-widget elementor-widget-text-editor\" data-id=\"52ab6a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Practical, data-driven articles on SEO and AI visibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1ed70d elementor-widget elementor-widget-html\" data-id=\"e1ed70d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"grp-pills\"><a class=\"grp-pill\" href=\"https:\/\/grp-digital.com\/en\/knowledge-base\/ai-visibility\/\">AI visibility<\/a><a class=\"grp-pill\" href=\"https:\/\/grp-digital.com\/en\/knowledge-base\/seo-strategy\/\">SEO Strategy<\/a><a class=\"grp-pill\" href=\"https:\/\/grp-digital.com\/en\/knowledge-base\/technical-seo\/\">Technical SEO<\/a><a class=\"grp-pill\" href=\"https:\/\/grp-digital.com\/en\/knowledge-base\/seo-basics\/\">SEO Basics<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de7c9de elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"de7c9de\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e6e256\" data-id=\"2e6e256\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a28565c grp-kb-cards elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"a28565c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;numbers&quot;,&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2982 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-strategie\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/grp-digital.com\/en\/kennisbank\/seo-strategie\/backlinks-kopen\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"153\" src=\"https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/08\/bk-hero-300x153.png\" class=\"attachment-medium size-medium wp-image-2989\" alt=\"Schema: je betaalt voor een link, maar sinds Penguin 4.0 telt die meestal niet mee\" srcset=\"https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/08\/bk-hero-300x153.png 300w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/08\/bk-hero-1024x521.png 1024w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/08\/bk-hero-768x390.png 768w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/08\/bk-hero-1536x781.png 1536w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/08\/bk-hero-2048x1041.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/grp-digital.com\/en\/kennisbank\/seo-strategie\/backlinks-kopen\/\" >\n\t\t\t\tBuying backlinks: why we don't do it (and what does work)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 21, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Buying backlinks can look like it works, but you often pay for links that do not count. What Google really says, and what does work instead.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/grp-digital.com\/en\/kennisbank\/seo-strategie\/backlinks-kopen\/\" aria-label=\"Read more about Backlinks kopen: waarom wij het niet doen (en wat wel werkt)\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2934 post type-post status-publish format-standard has-post-thumbnail hentry category-ai-zichtbaarheid\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/grp-digital.com\/en\/kennisbank\/ai-zichtbaarheid\/llms-txt\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"153\" src=\"https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/08\/llms-txt-hoofdafbeelding-300x153.png\" class=\"attachment-medium size-medium wp-image-2940\" alt=\"Vergelijking van robots.txt, sitemap.xml en llms.txt: welke vraag elk bestand beantwoordt\" srcset=\"https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/08\/llms-txt-hoofdafbeelding-300x153.png 300w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/08\/llms-txt-hoofdafbeelding-1024x521.png 1024w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/08\/llms-txt-hoofdafbeelding-768x390.png 768w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/08\/llms-txt-hoofdafbeelding-1536x781.png 1536w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/08\/llms-txt-hoofdafbeelding-2048x1041.png 2048w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/08\/llms-txt-hoofdafbeelding-18x9.png 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/grp-digital.com\/en\/kennisbank\/ai-zichtbaarheid\/llms-txt\/\" >\n\t\t\t\tllms.txt: what it is and whether you need it\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 20, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>What is llms.txt, does it actually work and how do you make one? An honest look at the v2 proposal and what Google does and does not do with it.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/grp-digital.com\/en\/kennisbank\/ai-zichtbaarheid\/llms-txt\/\" aria-label=\"Read more about llms.txt: wat het is en of je het nodig hebt\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2895 post type-post status-publish format-standard has-post-thumbnail hentry category-ai-zichtbaarheid\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/grp-digital.com\/en\/kennisbank\/ai-zichtbaarheid\/ai-zichtbaarheid-meten\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"158\" src=\"https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/08\/ai-zichtbaarheid-meten-hoofdafbeelding-300x158.png\" class=\"attachment-medium size-medium wp-image-2898\" alt=\"Illustratie: zo meet je of AI jouw merk noemt, met vijf presence-KPI&apos;s\" srcset=\"https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/08\/ai-zichtbaarheid-meten-hoofdafbeelding-300x158.png 300w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/08\/ai-zichtbaarheid-meten-hoofdafbeelding-1024x538.png 1024w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/08\/ai-zichtbaarheid-meten-hoofdafbeelding-768x403.png 768w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/08\/ai-zichtbaarheid-meten-hoofdafbeelding-1536x806.png 1536w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/08\/ai-zichtbaarheid-meten-hoofdafbeelding-2048x1075.png 2048w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/08\/ai-zichtbaarheid-meten-hoofdafbeelding-18x9.png 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/grp-digital.com\/en\/kennisbank\/ai-zichtbaarheid\/ai-zichtbaarheid-meten\/\" >\n\t\t\t\tMeasuring AI visibility: how to know if LLMs mention your brand\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 19, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>How do you measure whether AI answers mention your brand? The method, the KPIs that matter, and why a single check tells you almost nothing.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/grp-digital.com\/en\/kennisbank\/ai-zichtbaarheid\/ai-zichtbaarheid-meten\/\" aria-label=\"Read more about AI-zichtbaarheid meten: zo weet je of AI jouw merk noemt\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2846 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-basics\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/grp-digital.com\/en\/kennisbank\/seo-basics\/wat-is-domain-authority\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"158\" src=\"https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-domain-authority-300x158.png\" class=\"attachment-medium size-medium wp-image-2845\" alt=\"Een autoriteitsmeter die 62 van 100 toont\" srcset=\"https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-domain-authority-300x158.png 300w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-domain-authority-1024x538.png 1024w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-domain-authority-768x403.png 768w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-domain-authority-1536x806.png 1536w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-domain-authority-2048x1075.png 2048w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-domain-authority-18x9.png 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/grp-digital.com\/en\/kennisbank\/seo-basics\/wat-is-domain-authority\/\" >\n\t\t\t\tWhat is domain authority and how important is it?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 18, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>What is domain authority, how does it work and how important is it for SEO? A clear explanation of DA, DR, backlinks and pitfalls.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/grp-digital.com\/en\/kennisbank\/seo-basics\/wat-is-domain-authority\/\" aria-label=\"Read more about Wat is domain authority en hoe belangrijk is het?\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2838 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-basics\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/grp-digital.com\/en\/kennisbank\/seo-basics\/wat-is-local-seo\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"158\" src=\"https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-local-seo-300x158.png\" class=\"attachment-medium size-medium wp-image-2837\" alt=\"Een kaartspeld die lokale vindbaarheid toont\" srcset=\"https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-local-seo-300x158.png 300w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-local-seo-1024x538.png 1024w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-local-seo-768x403.png 768w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-local-seo-1536x806.png 1536w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-local-seo-2048x1075.png 2048w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-local-seo-18x9.png 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/grp-digital.com\/en\/kennisbank\/seo-basics\/wat-is-local-seo\/\" >\n\t\t\t\tWhat is local SEO and how do you become more visible locally?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 18, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Local SEO makes you easier to find in your own region. Learn what it is, how Google ranks locally and what you can do yourself.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/grp-digital.com\/en\/kennisbank\/seo-basics\/wat-is-local-seo\/\" aria-label=\"Read more about Wat is local SEO en hoe word je lokaal beter vindbaar?\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2844 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-basics\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/grp-digital.com\/en\/kennisbank\/seo-basics\/wat-is-structured-data\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"158\" src=\"https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-structured-data-300x158.png\" class=\"attachment-medium size-medium wp-image-2843\" alt=\"Schema-code die een rich result met sterren oplevert\" srcset=\"https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-structured-data-300x158.png 300w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-structured-data-1024x538.png 1024w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-structured-data-768x403.png 768w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-structured-data-1536x806.png 1536w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-structured-data-2048x1075.png 2048w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-structured-data-18x9.png 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/grp-digital.com\/en\/kennisbank\/seo-basics\/wat-is-structured-data\/\" >\n\t\t\t\tWhat is structured data (schema) and what does it do for SEO?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 11, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Structured data gives search engines extra context about your page. Learn what schema markup is and how it earns rich results.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/grp-digital.com\/en\/kennisbank\/seo-basics\/wat-is-structured-data\/\" aria-label=\"Read more about Wat is structured data (schema) en wat doet het voor SEO?\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2840 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-basics\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/grp-digital.com\/en\/kennisbank\/seo-basics\/wat-is-een-redirect\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"158\" src=\"https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-een-redirect-300x158.png\" class=\"attachment-medium size-medium wp-image-2839\" alt=\"Een oud adres dat via een 301 doorverwijst naar een nieuw adres\" srcset=\"https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-een-redirect-300x158.png 300w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-een-redirect-1024x538.png 1024w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-een-redirect-768x403.png 768w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-een-redirect-1536x806.png 1536w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-een-redirect-2048x1075.png 2048w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-een-redirect-18x9.png 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/grp-digital.com\/en\/kennisbank\/seo-basics\/wat-is-een-redirect\/\" >\n\t\t\t\tWhat is a redirect? 301 and 302 explaineded\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 11, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>A redirect sends an old web address on to a new one. Learn the difference between a 301 and a 302, and when to use which.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/grp-digital.com\/en\/kennisbank\/seo-basics\/wat-is-een-redirect\/\" aria-label=\"Read more about Wat is een redirect? 301 en 302 uitgelegd\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2842 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-basics\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/grp-digital.com\/en\/kennisbank\/seo-basics\/wat-is-indexeren\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"158\" src=\"https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-indexeren-300x158.png\" class=\"attachment-medium size-medium wp-image-2841\" alt=\"Een pagina die wordt opgenomen in de Google-index\" srcset=\"https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-indexeren-300x158.png 300w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-indexeren-1024x538.png 1024w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-indexeren-768x403.png 768w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-indexeren-1536x806.png 1536w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-indexeren-2048x1075.png 2048w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-indexeren-18x9.png 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/grp-digital.com\/en\/kennisbank\/seo-basics\/wat-is-indexeren\/\" >\n\t\t\t\tWhat is indexing and how do you get your pages into Google?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 4, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Indexing is how your page gets into Google. Learn how it differs from crawling and how to make sure your pages get indexed.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/grp-digital.com\/en\/kennisbank\/seo-basics\/wat-is-indexeren\/\" aria-label=\"Read more about Wat is indexeren en hoe krijg je je pagina&#8217;s in Google?\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2832 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-basics\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/grp-digital.com\/en\/kennisbank\/seo-basics\/wat-zijn-interne-links\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"158\" src=\"https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-zijn-interne-links-300x158.png\" class=\"attachment-medium size-medium wp-image-2831\" alt=\"Een hub met interne links naar andere pagina&apos;s\" srcset=\"https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-zijn-interne-links-300x158.png 300w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-zijn-interne-links-1024x538.png 1024w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-zijn-interne-links-768x403.png 768w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-zijn-interne-links-1536x806.png 1536w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-zijn-interne-links-2048x1075.png 2048w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-zijn-interne-links-18x9.png 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/grp-digital.com\/en\/kennisbank\/seo-basics\/wat-zijn-interne-links\/\" >\n\t\t\t\tWhat are internal links and why do they matter for SEO?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 4, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Internal links connect the pages on your own site. Learn why they matter for SEO and how to build a strong structure with them.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/grp-digital.com\/en\/kennisbank\/seo-basics\/wat-zijn-interne-links\/\" aria-label=\"Read more about Wat zijn interne links en waarom zijn ze belangrijk voor SEO?\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2836 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-basics\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/grp-digital.com\/en\/kennisbank\/seo-basics\/wat-is-zoekintentie\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"158\" src=\"https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-zoekintentie-300x158.png\" class=\"attachment-medium size-medium wp-image-2835\" alt=\"Een zoekopdracht die uiteenvalt in weten, doen en kopen\" srcset=\"https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-zoekintentie-300x158.png 300w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-zoekintentie-1024x538.png 1024w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-zoekintentie-768x403.png 768w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-zoekintentie-1536x806.png 1536w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-zoekintentie-2048x1075.png 2048w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-zoekintentie-18x9.png 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/grp-digital.com\/en\/kennisbank\/seo-basics\/wat-is-zoekintentie\/\" >\n\t\t\t\tWhat is search intent and why does it matter?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuly 28, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Search intent is the reason behind a search. Learn which types there are and why your content has to match it in order to rank.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/grp-digital.com\/en\/kennisbank\/seo-basics\/wat-is-zoekintentie\/\" aria-label=\"Read more about Wat is zoekintentie en waarom is het belangrijk?\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2834 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-basics\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/grp-digital.com\/en\/kennisbank\/seo-basics\/wat-is-zoekwoordenonderzoek\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"158\" src=\"https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-zoekwoordenonderzoek-300x158.png\" class=\"attachment-medium size-medium wp-image-2833\" alt=\"Een vergrootglas boven een lijst zoekwoorden met volumes\" srcset=\"https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-zoekwoordenonderzoek-300x158.png 300w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-zoekwoordenonderzoek-1024x538.png 1024w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-zoekwoordenonderzoek-768x403.png 768w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-zoekwoordenonderzoek-1536x806.png 1536w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-zoekwoordenonderzoek-2048x1075.png 2048w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-zoekwoordenonderzoek-18x9.png 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/grp-digital.com\/en\/kennisbank\/seo-basics\/wat-is-zoekwoordenonderzoek\/\" >\n\t\t\t\tWhat is keyword research and how do you do it?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuly 28, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Keyword research is the basis of every SEO approach. Learn what it is, why it matters and how to find the right keywords step by step.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/grp-digital.com\/en\/kennisbank\/seo-basics\/wat-is-zoekwoordenonderzoek\/\" aria-label=\"Read more about Wat is zoekwoordenonderzoek en hoe doe je het?\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2830 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-basics\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/grp-digital.com\/en\/kennisbank\/seo-basics\/wat-is-een-title-tag\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"158\" src=\"https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-een-title-tag-300x158.png\" class=\"attachment-medium size-medium wp-image-2829\" alt=\"Een zoekresultaat met de title tag uitgelicht\" srcset=\"https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-een-title-tag-300x158.png 300w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-een-title-tag-1024x538.png 1024w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-een-title-tag-768x403.png 768w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-een-title-tag-1536x806.png 1536w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-een-title-tag-2048x1075.png 2048w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-een-title-tag-18x9.png 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/grp-digital.com\/en\/kennisbank\/seo-basics\/wat-is-een-title-tag\/\" >\n\t\t\t\tWhat is a title tag (page title) and why does it matter?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuly 21, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The title tag is the clickable title of your page in Google. Learn why it matters for SEO and how to write a good page title.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/grp-digital.com\/en\/kennisbank\/seo-basics\/wat-is-een-title-tag\/\" aria-label=\"Read more about Wat is een title tag (paginatitel) en waarom telt hij?\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"4\" data-next-page=\"https:\/\/grp-digital.com\/en\/wp-json\/wp\/v2\/pages\/2607\/page\/2\/\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span aria-current=\"page\" class=\"page-numbers current\"><span class=\"elementor-screen-only\">Page<\/span>1<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/grp-digital.com\/en\/wp-json\/wp\/v2\/pages\/2607\/page\/2\/\"><span class=\"elementor-screen-only\">Page<\/span>2<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/grp-digital.com\/en\/wp-json\/wp\/v2\/pages\/2607\/page\/3\/\"><span class=\"elementor-screen-only\">Page<\/span>3<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/grp-digital.com\/en\/wp-json\/wp\/v2\/pages\/2607\/page\/4\/\"><span class=\"elementor-screen-only\">Page<\/span>4<\/a>\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e43a5c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"e43a5c6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ba6061 elementor-invisible\" data-id=\"9ba6061\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00cb714 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"00cb714\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to get started?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18a24b4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"18a24b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-817eb22 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"817eb22\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Book a no-obligation introductory meeting. We will show you what the pipeline looks like for your market, your audience, and your growth objectives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3e1251 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c3e1251\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/grp-digital.com\/en\/contact-us\/#contact-form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>GRP Digital&#8217;s knowledge hub: articles on SEO strategy, technical SEO and AI visibility for sustainable organic growth.<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"De kennisbank van GRP Digital: artikelen over SEO-strategie, technische SEO en AI-zichtbaarheid voor duurzame organische groei.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","footnotes":"","_grp_schema":""},"class_list":["post-2607","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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