{"id":1586,"date":"2025-06-19T07:45:30","date_gmt":"2025-06-19T07:45:30","guid":{"rendered":"https:\/\/grp-digital.com\/?p=1586"},"modified":"2026-06-26T14:53:13","modified_gmt":"2026-06-26T14:53:13","slug":"ai-verandert-zoekgedrag","status":"publish","type":"post","link":"https:\/\/grp-digital.com\/en\/kennisbank\/ai-zichtbaarheid\/ai-verandert-zoekgedrag\/","title":{"rendered":"How AI is changing the way people search."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1586\" class=\"elementor elementor-1586\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5322b5d elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"5322b5d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c5e216b\" data-id=\"2c5e216b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c444663 elementor-widget elementor-widget-text-editor\" data-id=\"3c444663\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-3c444663{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>What does that mean for e-commerce SEO? At GRP Digital we like clear language. So let\u2019s get straight to the point: SEO is not dead. But you\u2019ll have to deploy it differently. The arrival of AI platforms like ChatGPT and Google\u2019s AI Mode is changing the rules. People search differently. Compare differently. And make decisions in places where you have no traditional rankings. Yet at many e-commerce brands we see one of these two reactions: Panic: \u201cDo we have to overhaul everything now?\u201d Denial: \u201cAI barely drives traffic anyway, this will blow over.\u201d Our take? Calm. Strategy. And logical choices based on what\u2019s really changing.   Where we stand now (and where it pinches) What we see at clients: Brands that are invisible in AI results, despite good SEO. Lots of content that revolves around keywords, but says nothing about decision support. Teams that try to measure AI traffic as if it were Google Ads. While the reality is more complex: People increasingly orient themselves within AI platforms. They may not click right away but they do make choices. That\u2019s why we have to look at SEO differently. Not as a trick, but as a strategic foundation. One that makes your brand visible in a customer journey that\u2019s no longer limited to Google. From ranking to relevance In AI search results, products aren\u2019t \u201cranked\u201d, they\u2019re mentioned. Sometimes based on: Reviews from real users Product guides or comparison pages Support articles or niche blogs Rarely based on: The prettiest meta title The loudest call-to-action The fastest load time At GRP we often say: \u201cWe don\u2019t build pages. We build logic.\u201d And logic is exactly what AI looks for: coherence, relevance and substantiation.   What e-commerce brands can do now We don\u2019t have to wait until AI is \u201cmature\u201d. We can already anticipate today with choices that also hold up long term. 1. Optimise not just for clicks, but for context ChatGPT, Gemini and co. look for sources that answer questions. Not necessarily pages that want to sell something. What does work? Guides: \u201cWhich backpack suits my type of trip?\u201d Support content: \u201cHow do I set up these noise-cancelling headphones properly?\u201d Real reviews, Q&amp;As, product comparisons Don\u2019t set up your PDPs for conversion alone, but for decision support too. 2. Bring structure to your content ecosystem AI platforms love content that\u2019s both easy to read and easy to understand. That means: Clear headings Bullet points with specifications Indexable videos and images Structured data (yes, still in 2025 too) And above all: avoid client-side JavaScript for important content. Many AI bots simply can\u2019t read it. Tools like Sybo help you quickly see whether there are rendering problems. 3. Build authority beyond your own domain If you only want to be visible on your own website, you miss out on AI traffic. We see that AI sources increasingly come from: Reddit threads YouTube comparisons Niche publications or external buying guides What can you do? Work with niche media Encourage user-generated content Follow where your products are discussed, and how Visibility without trust is worthless. Positive sentiment is the new ranking factor. 4. Redefine your KPIs AI traffic is hard to measure. There\u2019s no \u201cposition 1\u201d. No CTR. No SERP feature. Yet there is impact. What we monitor: Growth in branded search after AI visibility Changes in customer questions (\u201cI read on ChatGPT that\u2026\u201d) Differences in conversion by content type Your KPIs have to evolve too. From clicks to influence on choice.   Finally: SEO becomes broader and more important What Aleyda Solis recently shared confirms what we\u2019ve noticed for a while: AI changes search behaviour, but not the need for relevant content.<\/p>","protected":false},"author":2,"featured_media":1995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-1586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-zichtbaarheid"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI verandert hoe mensen zoeken. - GRP Digital<\/title>\n<meta name=\"description\" content=\"AI verandert hoe mensen zoeken. Ontdek wat dat betekent voor je SEO-strategie en hoe je je vindbaarheid toekomstbestendig maakt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grp-digital.com\/en\/knowledge-base\/ai-visibility\/ai-changes-search-behaviour\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI verandert hoe mensen zoeken. - GRP Digital\" \/>\n<meta property=\"og:description\" content=\"AI verandert hoe mensen zoeken. Ontdek wat dat betekent voor je SEO-strategie en hoe je je vindbaarheid toekomstbestendig maakt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grp-digital.com\/en\/knowledge-base\/ai-visibility\/ai-changes-search-behaviour\/\" \/>\n<meta property=\"og:site_name\" content=\"GRP Digital\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-19T07:45:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-26T14:53:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/grp-digital.com\/wp-content\/uploads\/2025\/12\/64f2f3ac505aa955d67d89ba_2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"384\" \/>\n\t<meta property=\"og:image:height\" content=\"364\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Giacomo Perticara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giacomo Perticara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/grp-digital.com\\\/nl\\\/kennisbank\\\/ai-zichtbaarheid\\\/ai-verandert-zoekgedrag\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/grp-digital.com\\\/nl\\\/kennisbank\\\/ai-zichtbaarheid\\\/ai-verandert-zoekgedrag\\\/\"},\"author\":{\"name\":\"Giacomo Perticara\",\"@id\":\"https:\\\/\\\/grp-digital.com\\\/#\\\/schema\\\/person\\\/0963b7d6d43b315c20b2df3c9d8b0a56\"},\"headline\":\"AI verandert hoe mensen zoeken.\",\"datePublished\":\"2025-06-19T07:45:30+00:00\",\"dateModified\":\"2026-06-26T14:53:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/grp-digital.com\\\/nl\\\/kennisbank\\\/ai-zichtbaarheid\\\/ai-verandert-zoekgedrag\\\/\"},\"wordCount\":585,\"publisher\":{\"@id\":\"https:\\\/\\\/grp-digital.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/grp-digital.com\\\/nl\\\/kennisbank\\\/ai-zichtbaarheid\\\/ai-verandert-zoekgedrag\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/grp-digital.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/64f2f3ac505aa955d67d89ba_2.png\",\"articleSection\":[\"AI-zichtbaarheid\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/grp-digital.com\\\/nl\\\/kennisbank\\\/ai-zichtbaarheid\\\/ai-verandert-zoekgedrag\\\/\",\"url\":\"https:\\\/\\\/grp-digital.com\\\/nl\\\/kennisbank\\\/ai-zichtbaarheid\\\/ai-verandert-zoekgedrag\\\/\",\"name\":\"AI verandert hoe mensen zoeken. - GRP Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/grp-digital.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/grp-digital.com\\\/nl\\\/kennisbank\\\/ai-zichtbaarheid\\\/ai-verandert-zoekgedrag\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/grp-digital.com\\\/nl\\\/kennisbank\\\/ai-zichtbaarheid\\\/ai-verandert-zoekgedrag\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/grp-digital.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/64f2f3ac505aa955d67d89ba_2.png\",\"datePublished\":\"2025-06-19T07:45:30+00:00\",\"dateModified\":\"2026-06-26T14:53:13+00:00\",\"description\":\"AI verandert hoe mensen zoeken. Ontdek wat dat betekent voor je SEO-strategie en hoe je je vindbaarheid toekomstbestendig maakt.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/grp-digital.com\\\/nl\\\/kennisbank\\\/ai-zichtbaarheid\\\/ai-verandert-zoekgedrag\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/grp-digital.com\\\/nl\\\/kennisbank\\\/ai-zichtbaarheid\\\/ai-verandert-zoekgedrag\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/grp-digital.com\\\/nl\\\/kennisbank\\\/ai-zichtbaarheid\\\/ai-verandert-zoekgedrag\\\/#primaryimage\",\"url\":\"https:\\\/\\\/grp-digital.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/64f2f3ac505aa955d67d89ba_2.png\",\"contentUrl\":\"https:\\\/\\\/grp-digital.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/64f2f3ac505aa955d67d89ba_2.png\",\"width\":384,\"height\":364},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/grp-digital.com\\\/nl\\\/kennisbank\\\/ai-zichtbaarheid\\\/ai-verandert-zoekgedrag\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/grp-digital.com\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI-zichtbaarheid\",\"item\":\"https:\\\/\\\/grp-digital.com\\\/nl\\\/kennisbank\\\/category\\\/ai-zichtbaarheid\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"AI verandert hoe mensen zoeken.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/grp-digital.com\\\/#website\",\"url\":\"https:\\\/\\\/grp-digital.com\\\/\",\"name\":\"GRP Digital\",\"description\":\"GRP Digital\",\"publisher\":{\"@id\":\"https:\\\/\\\/grp-digital.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/grp-digital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/grp-digital.com\\\/#organization\",\"name\":\"GRP Digital\",\"url\":\"https:\\\/\\\/grp-digital.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/grp-digital.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/grp-digital.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/cropped-1.png\",\"contentUrl\":\"https:\\\/\\\/grp-digital.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/cropped-1.png\",\"width\":512,\"height\":512,\"caption\":\"GRP Digital\"},\"image\":{\"@id\":\"https:\\\/\\\/grp-digital.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/grp-digital\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"contactType\":\"customer support\",\"email\":\"support@grp-digital.com\",\"availableLanguage\":[\"nl\",\"en\"]},\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"Torenallee 20\",\"postalCode\":\"5617 BC\",\"addressLocality\":\"Eindhoven\",\"addressCountry\":\"NL\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/grp-digital.com\\\/#\\\/schema\\\/person\\\/0963b7d6d43b315c20b2df3c9d8b0a56\",\"name\":\"Giacomo Perticara\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/grp-digital.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/inspiratie-slides-GRP-Digital-3-300x300.png\",\"url\":\"https:\\\/\\\/grp-digital.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/inspiratie-slides-GRP-Digital-3-300x300.png\",\"contentUrl\":\"https:\\\/\\\/grp-digital.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/inspiratie-slides-GRP-Digital-3-300x300.png\",\"caption\":\"Giacomo Perticara\"},\"description\":\"Giacomo is een SEO- en marketingconsultant met meer dan 12 jaar expertise in online marketing, waarvan 8 jaar gespecialiseerd in SEO. Hij werkt voor uiteenlopende bedrijven zoals Qmusic, Unilever en de Efteling. Zijn focus ligt op langetermijngroei via slimme, datagedreven optimalisaties. Naast zijn werk is hij gepassioneerd fotograaf en liefhebber van de Italiaanse keuken. Giacomo staat bekend om zijn kritische blik, pragmatische aanpak en diepgaande kennis van zoekmachinegedrag en AI.\",\"sameAs\":[\"https:\\\/\\\/nl.linkedin.com\\\/in\\\/giacomoperticara\\\/nl\"],\"url\":\"https:\\\/\\\/grp-digital.com\\\/en\\\/about-us\\\/giacomo-perticara\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How AI is changing the way people search. - GRP Digital","description":"AI verandert hoe mensen zoeken. Ontdek wat dat betekent voor je SEO-strategie en hoe je je vindbaarheid toekomstbestendig maakt.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/grp-digital.com\/en\/knowledge-base\/ai-visibility\/ai-changes-search-behaviour\/","og_locale":"en_US","og_type":"article","og_title":"AI verandert hoe mensen zoeken. - GRP Digital","og_description":"AI verandert hoe mensen zoeken. Ontdek wat dat betekent voor je SEO-strategie en hoe je je vindbaarheid toekomstbestendig maakt.","og_url":"https:\/\/grp-digital.com\/en\/knowledge-base\/ai-visibility\/ai-changes-search-behaviour\/","og_site_name":"GRP Digital","article_published_time":"2025-06-19T07:45:30+00:00","article_modified_time":"2026-06-26T14:53:13+00:00","og_image":[{"width":384,"height":364,"url":"https:\/\/grp-digital.com\/wp-content\/uploads\/2025\/12\/64f2f3ac505aa955d67d89ba_2.png","type":"image\/png"}],"author":"Giacomo Perticara","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Giacomo Perticara","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/grp-digital.com\/nl\/kennisbank\/ai-zichtbaarheid\/ai-verandert-zoekgedrag\/#article","isPartOf":{"@id":"https:\/\/grp-digital.com\/nl\/kennisbank\/ai-zichtbaarheid\/ai-verandert-zoekgedrag\/"},"author":{"name":"Giacomo Perticara","@id":"https:\/\/grp-digital.com\/#\/schema\/person\/0963b7d6d43b315c20b2df3c9d8b0a56"},"headline":"AI verandert hoe mensen zoeken.","datePublished":"2025-06-19T07:45:30+00:00","dateModified":"2026-06-26T14:53:13+00:00","mainEntityOfPage":{"@id":"https:\/\/grp-digital.com\/nl\/kennisbank\/ai-zichtbaarheid\/ai-verandert-zoekgedrag\/"},"wordCount":585,"publisher":{"@id":"https:\/\/grp-digital.com\/#organization"},"image":{"@id":"https:\/\/grp-digital.com\/nl\/kennisbank\/ai-zichtbaarheid\/ai-verandert-zoekgedrag\/#primaryimage"},"thumbnailUrl":"https:\/\/grp-digital.com\/wp-content\/uploads\/2025\/12\/64f2f3ac505aa955d67d89ba_2.png","articleSection":["AI-zichtbaarheid"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/grp-digital.com\/nl\/kennisbank\/ai-zichtbaarheid\/ai-verandert-zoekgedrag\/","url":"https:\/\/grp-digital.com\/nl\/kennisbank\/ai-zichtbaarheid\/ai-verandert-zoekgedrag\/","name":"How AI is changing the way people search. - GRP Digital","isPartOf":{"@id":"https:\/\/grp-digital.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/grp-digital.com\/nl\/kennisbank\/ai-zichtbaarheid\/ai-verandert-zoekgedrag\/#primaryimage"},"image":{"@id":"https:\/\/grp-digital.com\/nl\/kennisbank\/ai-zichtbaarheid\/ai-verandert-zoekgedrag\/#primaryimage"},"thumbnailUrl":"https:\/\/grp-digital.com\/wp-content\/uploads\/2025\/12\/64f2f3ac505aa955d67d89ba_2.png","datePublished":"2025-06-19T07:45:30+00:00","dateModified":"2026-06-26T14:53:13+00:00","description":"AI verandert hoe mensen zoeken. Ontdek wat dat betekent voor je SEO-strategie en hoe je je vindbaarheid toekomstbestendig maakt.","breadcrumb":{"@id":"https:\/\/grp-digital.com\/nl\/kennisbank\/ai-zichtbaarheid\/ai-verandert-zoekgedrag\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/grp-digital.com\/nl\/kennisbank\/ai-zichtbaarheid\/ai-verandert-zoekgedrag\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/grp-digital.com\/nl\/kennisbank\/ai-zichtbaarheid\/ai-verandert-zoekgedrag\/#primaryimage","url":"https:\/\/grp-digital.com\/wp-content\/uploads\/2025\/12\/64f2f3ac505aa955d67d89ba_2.png","contentUrl":"https:\/\/grp-digital.com\/wp-content\/uploads\/2025\/12\/64f2f3ac505aa955d67d89ba_2.png","width":384,"height":364},{"@type":"BreadcrumbList","@id":"https:\/\/grp-digital.com\/nl\/kennisbank\/ai-zichtbaarheid\/ai-verandert-zoekgedrag\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/grp-digital.com\/nl\/"},{"@type":"ListItem","position":2,"name":"AI-zichtbaarheid","item":"https:\/\/grp-digital.com\/nl\/kennisbank\/category\/ai-zichtbaarheid\/"},{"@type":"ListItem","position":3,"name":"AI verandert hoe mensen zoeken."}]},{"@type":"WebSite","@id":"https:\/\/grp-digital.com\/#website","url":"https:\/\/grp-digital.com\/","name":"GRP Digital","description":"GRP Digital","publisher":{"@id":"https:\/\/grp-digital.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/grp-digital.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/grp-digital.com\/#organization","name":"GRP Digital","url":"https:\/\/grp-digital.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/grp-digital.com\/#\/schema\/logo\/image\/","url":"https:\/\/grp-digital.com\/wp-content\/uploads\/2025\/04\/cropped-1.png","contentUrl":"https:\/\/grp-digital.com\/wp-content\/uploads\/2025\/04\/cropped-1.png","width":512,"height":512,"caption":"GRP Digital"},"image":{"@id":"https:\/\/grp-digital.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/grp-digital"],"contactPoint":{"@type":"ContactPoint","contactType":"customer support","email":"support@grp-digital.com","availableLanguage":["nl","en"]},"address":{"@type":"PostalAddress","streetAddress":"Torenallee 20","postalCode":"5617 BC","addressLocality":"Eindhoven","addressCountry":"NL"}},{"@type":"Person","@id":"https:\/\/grp-digital.com\/#\/schema\/person\/0963b7d6d43b315c20b2df3c9d8b0a56","name":"Giacomo Perticara","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/grp-digital.com\/wp-content\/uploads\/2025\/10\/inspiratie-slides-GRP-Digital-3-300x300.png","url":"https:\/\/grp-digital.com\/wp-content\/uploads\/2025\/10\/inspiratie-slides-GRP-Digital-3-300x300.png","contentUrl":"https:\/\/grp-digital.com\/wp-content\/uploads\/2025\/10\/inspiratie-slides-GRP-Digital-3-300x300.png","caption":"Giacomo Perticara"},"description":"Giacomo is een SEO- en marketingconsultant met meer dan 12 jaar expertise in online marketing, waarvan 8 jaar gespecialiseerd in SEO. Hij werkt voor uiteenlopende bedrijven zoals Qmusic, Unilever en de Efteling. Zijn focus ligt op langetermijngroei via slimme, datagedreven optimalisaties. Naast zijn werk is hij gepassioneerd fotograaf en liefhebber van de Italiaanse keuken. Giacomo staat bekend om zijn kritische blik, pragmatische aanpak en diepgaande kennis van zoekmachinegedrag en AI.","sameAs":["https:\/\/nl.linkedin.com\/in\/giacomoperticara\/nl"],"url":"https:\/\/grp-digital.com\/en\/about-us\/giacomo-perticara\/"}]}},"_links":{"self":[{"href":"https:\/\/grp-digital.com\/en\/wp-json\/wp\/v2\/posts\/1586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grp-digital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grp-digital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grp-digital.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grp-digital.com\/en\/wp-json\/wp\/v2\/comments?post=1586"}],"version-history":[{"count":29,"href":"https:\/\/grp-digital.com\/en\/wp-json\/wp\/v2\/posts\/1586\/revisions"}],"predecessor-version":[{"id":2647,"href":"https:\/\/grp-digital.com\/en\/wp-json\/wp\/v2\/posts\/1586\/revisions\/2647"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grp-digital.com\/en\/wp-json\/wp\/v2\/media\/1995"}],"wp:attachment":[{"href":"https:\/\/grp-digital.com\/en\/wp-json\/wp\/v2\/media?parent=1586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grp-digital.com\/en\/wp-json\/wp\/v2\/categories?post=1586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grp-digital.com\/en\/wp-json\/wp\/v2\/tags?post=1586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}