{"id":2518,"date":"2026-05-16T10:24:58","date_gmt":"2026-05-16T10:24:58","guid":{"rendered":"http:\/\/grp-digital.com\/nl\/?p=2518"},"modified":"2026-11-02T11:44:53","modified_gmt":"2026-11-02T10:44:53","slug":"vacatures-vindbaar-maken","status":"publish","type":"post","link":"https:\/\/grp-digital.com\/en\/kennisbank\/technische-seo\/vacatures-vindbaar-maken\/","title":{"rendered":"Improving vacancy visibility pays off more than advertising"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2400\" height=\"1260\" src=\"https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/06\/vac.png\" alt=\"Illustratie: onvindbare versus vindbare vacatures\" class=\"wp-image-2585\" srcset=\"https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/06\/vac.png 2400w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/06\/vac-300x158.png 300w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/06\/vac-1024x538.png 1024w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/06\/vac-768x403.png 768w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/06\/vac-1536x806.png 1536w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/06\/vac-2048x1075.png 2048w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/06\/vac-18x9.png 18w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><figcaption class=\"wp-element-caption\">A vacancy people can find keeps paying off. An ad stops the moment you stop paying.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Many recruitment and staffing agencies put advertising budget into reaching more candidates and clients. That makes sense, because visibility costs money. But there\u2019s an expensive mistake we often run into in practice: sending ad traffic to a website that can\u2019t keep visitors engaged. If someone lands on your site and doesn\u2019t find the right vacancy within a few seconds, that click money is gone. And in a market where more and more runs through AI search behaviour, that problem only grows.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The real problem: paying for traffic that\u2019s gone again right away<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Say you have fifteen to twenty vacancies online. A candidate clicks your ad, lands on the vacancy page and scans within a few seconds whether there\u2019s anything for them. If those vacancies are vaguely described, hard to filter or not visible at all, the vast majority drops off. You\u2019ve paid for the visit, but got nothing out of the investment. Ads then mainly make the leak bigger.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;An LLM doesn&#8217;t trust a logo. It trusts people with a name and a track record.&#8221;<\/p>\n<cite>Giacomo Perticara, founder and SEO strategist at GRP Digital<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Why visibility matters more in an AI search world<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Search behaviour is changing. People increasingly put a concrete question to ChatGPT, Google AI Mode or another assistant: \u201cwhich interim assignments are there right now in my field and region?\u201d Those systems can only do something with your vacancies if they\u2019re clear, well described and technically readable. If your offering is hidden behind a feed that search engines and LLMs can\u2019t read, you simply don\u2019t exist for those channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We see it regularly: vacancies loaded through an external ATS or an XML connection that are sometimes simply not visible to the visitor (and the crawler). What you see in the back end is not necessarily what a search engine or candidate sees. That gap, which we call the <a href=\"https:\/\/grp-digital.com\/en\/knowledge-base\/technical-seo\/javascript-seo\/\">visibility gap<\/a> , directly costs you candidates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The two-sided challenge: candidates and clients<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Staffing is a two-sided market. You need strong professionals to attract clients, and appealing assignments to keep professionals. It\u2019s a chicken-and-egg story. Online visibility therefore has to work for both: a candidate looking for a specific role, and a client looking for a reliable partner in a specialism. Optimise for only one side and you neglect the other.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">At GRP Digital we like clear language.<\/p>\n<cite>Giacomo Perticara, founder and SEO strategist at GRP Digital<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">What \u201cfindable vacancies\u201d concretely means<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Every vacancy its own indexable page, not just a line in a feed or filter.<\/li>\n<li>Clear, concrete descriptions (role, sector, region, terms) in plain language.<\/li>\n<li>Technically readable: no important content that loads exclusively via JavaScript.<\/li>\n<li>Structured data (JobPosting) so search engines and LLMs can understand and show your vacancies.<\/li>\n<li>A clear internal structure: sector and category pages that guide candidates and clients to the right place.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">First the foundation, then advertise<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Advertising isn\u2019t wrong. But it only really works when the foundation is right. First make sure your vacancies are findable, readable and convincing, for humans and machines. Then every euro of ad budget strengthens a funnel that converts, instead of a leak that lets money through.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Curious how findable your vacancies really are now, including for AI search engines? At GRP Digital we map it and turn it into concrete growth.<\/p>","protected":false},"excerpt":{"rendered":"<p>Advertising makes little sense if candidates can\u2019t find or understand your vacancies. Here\u2019s how to make them findable, even in an AI search world.<\/p>","protected":false},"author":2,"featured_media":2585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","footnotes":"","_grp_schema":""},"categories":[31],"tags":[],"class_list":["post-2518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technische-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vacatures vindbaar maken: meer rendement dan adverteren - GRP Digital<\/title>\n<meta name=\"description\" content=\"Adverteren heeft weinig zin als kandidaten je vacatures niet vinden of niet begrijpen. 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