{"id":2846,"date":"2026-08-18T07:00:00","date_gmt":"2026-08-18T07:00:00","guid":{"rendered":"https:\/\/grp-digital.com\/nl\/?p=2846"},"modified":"2026-08-21T11:30:19","modified_gmt":"2026-08-21T11:30:19","slug":"wat-is-domain-authority","status":"publish","type":"post","link":"https:\/\/grp-digital.com\/en\/kennisbank\/seo-basics\/wat-is-domain-authority\/","title":{"rendered":"What is domain authority and how important is it?"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2400\" height=\"1260\" src=\"https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-domain-authority.png\" alt=\"Een autoriteitsmeter die 62 van 100 toont\" class=\"wp-image-2845\" srcset=\"https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-domain-authority.png 2400w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-domain-authority-300x158.png 300w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-domain-authority-1024x538.png 1024w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-domain-authority-768x403.png 768w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-domain-authority-1536x806.png 1536w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-domain-authority-2048x1075.png 2048w, https:\/\/grp-digital.com\/wp-content\/uploads\/2026\/07\/wat-is-domain-authority-18x9.png 18w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><figcaption class=\"wp-element-caption\">Domain authority is an estimate, not an official Google score.<\/figcaption><\/figure>\n\n\n<p class=\"wp-block-paragraph\">Domain authority is a score from SEO tools that estimates how strong a website's link profile is. The higher the score, the more likely a domain is to rank well in Google. It's not a score from Google itself, and not a ranking factor, but an indication you can use to compare websites with each other.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Domain authority in short<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you're just getting started with <a href=\"https:\/\/grp-digital.com\/en\/knowledge-base\/seo-basics\/what-is-seo\/\">SEO<\/a> , you'll quickly run into domain authority. Often in a sales pitch (&#8220;we'll take your DA to 50&#8221;) or in a tool that hands you a number. That number feels objective, but it isn't. It's an estimate, made by a company that can't see behind the scenes at Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think of a weather forecast. If the app shows an 80% chance of rain, that's enough to know to bring a jacket. But it's not a promise that it will rain, and the weatherman doesn't control the weather. Domain authority works the same way: an indication based on observable signals, not a guarantee and not a dial Google turns. We'll stick with that analogy throughout this article, because most mistakes with domain authority come from confusing an expectation with an outcome.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What you'll learn here:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What domain authority is as a concept, and what the tool scores DA and DR actually measure.<\/li>\n\n<li>Roughly how the score is calculated, and why tools give different numbers.<\/li>\n\n<li>What the score is good for, and what it isn't.<\/li>\n\n<li>How you actually build authority, without staring at the number.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What does domain authority actually mean?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Two different things hide under the same term, and that's the point. the source of nearly all the confusion. On one hand you have domain authority as an idea: the authority a website has built up. On the other hand you have Domain Authority with capital letters, a tool's product name. The two aren't the same, and you need to keep them apart.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Domain authority as a concept<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Domain authority as a concept is about one question: how much authority does this domain have on its topic? A site that many other relevant sites link to, that people actively search for, and that has published consistently on a topic for years, has more authority than a domain created last month. That authority is real, even without a number attached to it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google does use that idea, just not as a single number you can look up. Google has said multiple times that there's no internal &#8220;domain authority score&#8221; that gives your whole website a report card. Search engines judge mostly at the page level, per query, weighing signals differently case by case. So the concept is real. The score is a reconstruction from the outside.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Domain Authority, Domain Rating and Page Authority explained<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The best-known scores come from two tools:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Domain Authority (DA)<\/strong> is Moz&#8217;s metric. It estimates at domain level how likely a site is to rank well, based on Moz&#8217;s own link data and model.<\/li>\n\n<li><strong>Domain Rating (DR)<\/strong> is Ahrefs' metric. It looks at the strength of a domain's link profile, based on Ahrefs' link index and calculation.<\/li>\n\n<li><strong>Page Authority (PA)<\/strong> is the counterpart to DA, but for a single page instead of the whole domain.<\/li>\n\n<li><strong>URL Rating (UR)<\/strong> is the counterpart to DR at Ahrefs, also at page level.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">That distinction between domain level and page level matters more than it seems. Google doesn't put domains in position 1, it puts pages there. A strong domain with a mediocre page simply loses to a lesser-known domain with a page that answers the search query better. If you only look at DA or DR, you miss exactly the level where the competition actually happens. PA and UR are closer to the reality of an individual ranking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How is domain authority calculated?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every tool has its own model and doesn't publish the exact formula. What you do know is the basics: it comes down to links to your site, and how valuable those links are. The rest is refinement that varies by tool. Anyone who hands you precise weights and formulas is selling you a story.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The role of backlinks and referring domains<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The raw material is <a href=\"https:\/\/grp-digital.com\/en\/knowledge-base\/seo-basics\/what-are-backlinks\/\">backlinks<\/a>: links from other websites to yours. More important than the number of links is the number of referring domains, in other words the number of unique websites linking to you. Fifty links from one blog say much less than five links from five different, credible sites.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quality matters too. A link from a site that has a lot of authority itself carries more weight than a link from a link directory nobody visits. And then there's topical relevance: a link from a site that covers your topic is more logical and more valuable than a link from a random site that just happens to have a high score. All those links together form your link profile, and that link profile is what the tools try to sum up in a single number.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why scores vary by tool<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your site can have DA 32 at Moz and DR 48 at Ahrefs. That's not an error. Each tool crawls the web itself, builds its own link index and uses its own model. So they see partly different links, weigh them differently and put the result on their own scale. The scales are also relative: your position depends on how the rest of the web looks, not on a fixed benchmark.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The practical consequence: DA and DR aren't comparable with each other. A DR of 48 isn't &#8220;better&#8221; than a DA of 32, they're two different measuring sticks. Only compare within the same tool, and focus on the difference between you and your competitors in that same tool.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How important is domain authority for SEO?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our position is simple: domain authority is useful as context, but never a goal in itself. It's a thermometer, not a treatment. You can use it to set direction and manage expectations. The moment it becomes a KPI you steer by, you go wrong, because then you're optimising for the measuring instrument instead of for potential customers and search engines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What you can use it for<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The score is a fine tool for benchmarking and quick estimates:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Assessing competition.<\/strong> If the search results show only domains far stronger than yours, you know this keyword will take time. That's valuable information before you spend six months producing content.<\/li>\n\n<li><strong>Prioritising.<\/strong> Start with the topics where the players in the top 10 are closer to your level. That's where your fastest wins are.<\/li>\n\n<li><strong>Assessing link partners.<\/strong> If you're considering getting mentioned somewhere, the score gives a first impression. After that, always check manually whether the site is relevant and genuine.<\/li>\n\n<li><strong>Following the trend.<\/strong> If your score slowly climbs over quarters while your competitors stand still, you're doing something right. The direction says more than the number.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">What you shouldn't use it for<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Never set the score as a goal in a plan or report. The moment &#8220;DA from 30 to 40&#8221; becomes a target, you create an incentive to buy, trade or collect links that have nothing to do with your field. The score can then go up while your traffic and revenue do nothing, or worse, while you build up risk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don't use it as a reporting metric towards management or clients either. There are metrics that actually reflect results: organic traffic, impressions, positions on your important keywords, conversions and revenue. Those tell you whether SEO is working. Domain authority, at most, tells you something about your starting position.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When domain authority can be misleading<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A number suggests a certainty that isn't there. That's exactly why domain authority so often leads to the wrong decisions. In practice, we run into two situations most often.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A high score doesn't automatically mean better rankings<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Domain authority isn't a ranking factor. Google doesn't know the score, doesn't use it and has no awareness of it. So if your DA or DR goes up, literally nothing changes in Google. What can happen is that the underlying cause (new, good links) also gets noticed by Google. But then the link is the cause, and the score is just the reflection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Back to the weather forecast: you don't change the weather by hacking the app. Every day you see sites with a lower score ranking above stronger domains, because their page answers the search query better, is more specific or matches the intent more closely. Relevance at page level surprisingly often beats authority at domain level.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Only compare yourself to real SEO competitors<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The second pitfall is the wrong comparison. Companies put their score next to that of the biggest player in the market, get a fright and conclude that SEO is hopeless. But your commercial competitor isn't necessarily your SEO competitor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your real SEO competitors are the pages ranking where you want to rank, for your keywords. Those can be comparison sites, blogs, forums or marketplaces. Search your keyword, see who's in the top 10 and compare your score with those sites. Often the playing field turns out to be a lot more accessible than the brand you're afraid of in the boardroom.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How do you improve your website's authority?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can't influence the score directly, only the reality underneath it. So work on the things that genuinely increase your domain's authority. The score follows from that on its own, with some delay, and that's the point. fine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Build links that are logical and relevant<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The rule of thumb: would this link exist if SEO didn't exist? If yes, it's a good link. Think of trade media mentioning you because you have something to say, suppliers or partners linking to you, industry associations, or research and data that others want to link to.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quality and relevance beat quantity. Ten links from your own field do more than a hundred links from sites that have nothing to do with you. And don't buy link packages. They might push up a tool score, but they don't deliver traffic, customers, and in the long run they do carry risk.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strengthen pages with internal links and content<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is the opportunity almost everyone leaves on the table. Internal links, meaning links between your own pages, are entirely within your control. They cost no budget and no negotiations. Yet almost everyone puts their energy into external links.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What internal links do: they spread the authority coming in through external links across your site, they show which pages matter and they make the coherence of your topic visible. If you have five articles on the same theme that link neatly to each other and to your most important page, you build a structure where that page is clearly the centre. That's authority you organise yourself.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;A backlink is not something you buy, it is something you earn.&#8221;<\/p>\n<cite>Giacomo Perticara, founder and SEO strategist at GRP Digital<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">That's exactly the difference. Producing standalone pages gets you a pile of content. A well thought out structure, with internal links that follow the logic of your topic, gets you a site that radiates authority as a whole. Coverage of your topic counts too: if you seriously address every relevant question around a theme, you naturally become the logical source.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Domain authority in the context of E-E-A-T<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Anyone talking about authority ends up, sooner or later, at <a href=\"https:\/\/grp-digital.com\/en\/knowledge-base\/seo-strategy\/e-e-a-t\/\">E-E-A-T<\/a> : Experience, Expertise, Authoritativeness and Trustworthiness. It's part of the guidelines Google&#8217;s quality raters use, and describes what good content needs to meet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Authority is broader than a tool score<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Notice that the A in E-E-A-T is just one of the four letters. Authority is about more than who links to you. It's also about whether you have real experience with what you write about, whether there's a real author with a name behind it, whether your claims hold up and whether your organization can be trusted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A tool score captures none of that. DA and DR measure links, and links are just one signal of authority. A specialist with fifteen years of experience who clearly explains how their field works can have a low DA and still have exactly the authority Google is looking for. Conversely, a domain with a high score can be full of shallow content without an author, and then you have a strong score and weak E-E-A-T.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In practice that means: make sure there's a name and a face behind your content, be honest about what you do and don't know, back up what you claim and make sure your company information is accurate. That's authority no tool measures, but it's what makes the real difference.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Practical example: how to judge a score properly<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Say you run a online shop selling sustainable children's clothing and your DA is 24. Your competitor is a large retailer with DA 71. The reflex is to give up. Don't. Instead, work through these steps.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Look at the real playing field.<\/strong> Search for &#8220;organic merino kids' clothing&#8221; and see who's in the top 10. If you find three small shops with a DA around 20 and two blogs, that retailer with DA 71 isn't your competitor for this keyword. Your playing field looks completely different.<\/li>\n\n<li><strong>Drop to page level.<\/strong> Don't compare your DA with their DA, compare your page with their page. Look at PA or UR. Often the ranking page of a strong domain turns out to have barely any links itself, and it ranks mostly on the back of the brand.<\/li>\n\n<li><strong>Assess the content.<\/strong> Is the page ranking number one actually good? Does it answer the question, or is it a thin category page that just happens to sit on a strong domain? In the second case, you have an opening.<\/li>\n\n<li><strong>Look at the trend, not the number.<\/strong> Did you go from DA 18 to 24 in a year, while your referring domains grew from 20 to 45? Then your approach is working. The absolute number says little, the movement says everything.<\/li>\n\n<li><strong>Draw a conclusion about effort, not about your chances.<\/strong> A big difference in score doesn't mean &#8220;hopeless&#8221;. It means: start with the more specific keywords, build authority there, and work your way towards the broader terms.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">So the right interpretation of DA 24 isn't &#8220;we're weak&#8221;, but &#8220;on broad, generic keywords we don't have a position for now, so we win first on specific search queries where our knowledge makes the difference&#8221;. That's a strategy. Score fixation isn't.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently asked questions about domain authority<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is domain authority?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Domain authority is a score from an SEO tool that estimates how strong a website's link profile is. It gives an indication of the chance a domain ranks well in Google, not of the actual ranking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is domain authority a Google ranking factor?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No. Google doesn't know the score and doesn't use it, because it's a metric from external SEO tools like Moz and Ahrefs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What's the difference between domain authority and domain rating?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Domain Authority (DA) is from Moz and Domain Rating (DR) is from Ahrefs. They measure a similar concept, but with their own data and their own calculation, which means the scores aren't comparable with each other.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is a high domain authority always good?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No. A high score can be built on irrelevant or purchased links, and says nothing about the quality of your pages or about whether it brings you traffic and customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do you increase domain authority?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not directly, because you only influence what lies beneath it: relevant links from real sites, strong content and a logical internal link structure. The score follows from that with a delay.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What domain authority score is good?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There's no absolute threshold, because the scale is relative. Good means: comparable to or higher than the pages ranking where you want to rank, measured in the same tool.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: use domain authority as a tool, not as a goal<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Domain authority is an indication, not a truth. The concept of domain authority is real, and the tool scores DA and DR are estimates of it made by companies watching from the outside. They're useful for assessing your playing field, benchmarking competitors and weighing link partners. They're unsuitable as a goal, target or reporting metric.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep the weather forecast in mind. You check the app to decide whether to bring a jacket, not to change the weather. If you want to move forward, work on what actually determines your domain's authority: links that make sense, content that answers the question, a structure where your topic adds up, and an organization that visibly knows what it's talking about. The score is the reflection. The work is the real point.<\/p>","protected":false},"excerpt":{"rendered":"<p>What is domain authority, how does it work and how important is it for SEO? A clear explanation of DA, DR, backlinks and pitfalls.<\/p>","protected":false},"author":2,"featured_media":2845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","footnotes":"","_grp_schema":""},"categories":[36],"tags":[],"class_list":["post-2846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-basics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wat is domain authority en hoe belangrijk is het? - GRP Digital<\/title>\n<meta name=\"description\" content=\"Wat is domain authority, hoe werkt het en hoe belangrijk is het voor SEO? 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