SEO Basics

What are long-tail keywords? A clear explanation with examples, how they differ from short-tail keywords and how to find them.

What is domain authority, how does it work and how important is it for SEO? A clear explanation of DA, DR, backlinks and pitfalls.

Local SEO makes you easier to find in your own region. Learn what it is, how Google ranks locally and what you can do yourself.

Structured data gives search engines extra context about your page. Learn what schema markup is and how it earns rich results.

A redirect sends an old web address on to a new one. Learn the difference between a 301 and a 302, and when to use which.

Indexing is how your page gets into Google. Learn how it differs from crawling and how to make sure your pages get indexed.

Internal links connect the pages on your own site. Learn why they matter for SEO and how to build a strong structure with them.

Keyword research is the basis of every SEO approach. Learn what it is, why it matters and how to find the right keywords step by step.

Search intent is the reason behind a search. Learn which types there are and why your content has to match it in order to rank.

The title tag is the clickable title of your page in Google. Learn why it matters for SEO and how to write a good page title.

A meta description is the summary below your search result. Learn what it is, the ideal length and how to write one that earns clicks.

A sitemap lists the pages you want search engines to find. Learn the difference between XML and HTML, and how to submit one to Google.