AI visibility

AI visibility does not show up as direct revenue. Why traffic is a poor KPI, how AI works with a delay, and what you can actually measure.

People type their problem into AI, not a keyword. Build your prompt set from real customer questions and steer on patterns, not individual rankings.

How Google counts impressions in AI Overviews and AI Mode (only visible links), why position and clicks work differently, and how to measure your AI visibility reliably.

GEO makes AI search engines like ChatGPT name your brand. How Generative Engine Optimization works and how you get cited in AI answers.

SEO is not dead, AI makes it more important. The numbers, what changes, what stays, and how to keep your visibility in both Google and AI.

AI Mode generates direct answers above the search results. What that means for your visibility, click behaviour and SEO, and what to do now.

Generative AI creates content, agentic AI acts itself. What the difference is and what AI agents mean for your SEO and findability.

AI splits one query into many sub-questions. Why ranking for one keyword is no longer enough and how to prepare your content for it.

AI is changing how people search. Discover what that means for your SEO strategy and how to future-proof your visibility.

E-commerce SEO in an AI era: our view on what really works now for visibility and growth.