What is Google Search Console and why should you use it?
July 15, 2026
Google Search Console shows how Google sees your site. Learn what it does, which reports matter and why it is essential for SEO.
Knowledge base
Practical, data-driven articles on SEO and AI visibility.
Page speed and SEO: why load time matters
July 15, 2026
Page speed affects your SEO, your visitors and your conversion. Learn how to measure load time, read the numbers and improve them.
What are backlinks and why do they matter?
July 15, 2026
A backlink is a link from another website to yours. Learn why backlinks matter for SEO, how to spot quality and what to avoid.
What is SEO? Search engine optimisation in plain language
July 15, 2026
SEO is how you make your site findable in search engines. A clear, jargon-free explanation of how it works and where to start.
What is robots.txt and what does it do?
July 15, 2026
Robots.txt tells crawlers where they may and may not go. Learn what it does, what it does not do, and the mistakes to avoid.
What is a sitemap and why do you need one?
July 15, 2026
A sitemap lists the pages you want search engines to find. Learn the difference between XML and HTML, and how to submit one to Google.
You can’t measure AI visibility in revenue yet, and that’s okay
July 14, 2026
AI visibility does not show up as direct revenue. Why traffic is a poor KPI, how AI works with a delay, and what you can actually measure.
Stop inventing prompts, start with your customer’s problem
July 14, 2026
People type their problem into AI, not a keyword. Build your prompt set from real customer questions and steer on patterns, not individual rankings.
An AI visibility audit starts with your technique, not your prompts
July 14, 2026
An AI audit starts with your technique, not a prompt list. Do AI bots render your content, and how do you make sure they actually see your pages?
The AI spike that costs you traffic months later
July 14, 2026
Scaled AI content gives a short spike, then collapses. How Google penalises it, why your AI citations fall with it, and how to build lasting growth.
Google links subscriptions to search results. This is the signal behind it.
June 30, 2026
Google rewards brands with a direct relationship with their audience. Why owned audience and first-party relationships become a findability asset, and what to do now.
What an impression in AI Overviews really means (and what Search Console leaves out)
June 30, 2026
How Google counts impressions in AI Overviews and AI Mode (only visible links), why position and clicks work differently, and how to measure your AI visibility reliably.
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