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SEO Basics
What are long-tail keywords? A clear explanation with examples, how they differ from short-tail keywords and how to find them.
Knowledge base
Practical, data-driven articles on SEO and AI visibility.
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SEO Strategy
Buying backlinks can look like it works, but you often pay for links that do not count. What Google really says, and what does work instead.
AI visibility
What is llms.txt, does it actually work and how do you make one? An honest look at the v2 proposal and what Google does and does not do with it.
AI visibility
How do you measure whether AI answers mention your brand? The method, the KPIs that matter, and why a single check tells you almost nothing.
SEO Basics
What is domain authority, how does it work and how important is it for SEO? A clear explanation of DA, DR, backlinks and pitfalls.
SEO Basics
Local SEO makes you easier to find in your own region. Learn what it is, how Google ranks locally and what you can do yourself.
SEO Basics
Structured data gives search engines extra context about your page. Learn what schema markup is and how it earns rich results.
SEO Basics
A redirect sends an old web address on to a new one. Learn the difference between a 301 and a 302, and when to use which.
SEO Basics
Indexing is how your page gets into Google. Learn how it differs from crawling and how to make sure your pages get indexed.
SEO Basics
Internal links connect the pages on your own site. Learn why they matter for SEO and how to build a strong structure with them.
SEO Basics
Search intent is the reason behind a search. Learn which types there are and why your content has to match it in order to rank.
SEO Basics
Keyword research is the basis of every SEO approach. Learn what it is, why it matters and how to find the right keywords step by step.
SEO Basics
The title tag is the clickable title of your page in Google. Learn why it matters for SEO and how to write a good page title.
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