Buying backlinks: why we don't do it (and what does work)
August 21, 2026
Buying backlinks can look like it works, but you often pay for links that do not count. What Google really says, and what does work instead.
Knowledge base
Practical, data-driven articles on SEO and AI visibility.
llms.txt: what it is and whether you need it
August 20, 2026
What is llms.txt, does it actually work and how do you make one? An honest look at the v2 proposal and what Google does and does not do with it.
Measuring AI visibility: how to know if LLMs mention your brand
August 19, 2026
How do you measure whether AI answers mention your brand? The method, the KPIs that matter, and why a single check tells you almost nothing.
What is domain authority and how important is it?
August 18, 2026
What is domain authority, how does it work and how important is it for SEO? A clear explanation of DA, DR, backlinks and pitfalls.
What is local SEO and how do you become more visible locally?
August 18, 2026
Local SEO makes you easier to find in your own region. Learn what it is, how Google ranks locally and what you can do yourself.
What is structured data (schema) and what does it do for SEO?
August 11, 2026
Structured data gives search engines extra context about your page. Learn what schema markup is and how it earns rich results.
What is a redirect? 301 and 302 explaineded
August 11, 2026
A redirect sends an old web address on to a new one. Learn the difference between a 301 and a 302, and when to use which.
What is indexing and how do you get your pages into Google?
August 4, 2026
Indexing is how your page gets into Google. Learn how it differs from crawling and how to make sure your pages get indexed.
What are internal links and why do they matter for SEO?
August 4, 2026
Internal links connect the pages on your own site. Learn why they matter for SEO and how to build a strong structure with them.
What is search intent and why does it matter?
July 28, 2026
Search intent is the reason behind a search. Learn which types there are and why your content has to match it in order to rank.
What is keyword research and how do you do it?
July 28, 2026
Keyword research is the basis of every SEO approach. Learn what it is, why it matters and how to find the right keywords step by step.
What is a title tag (page title) and why does it matter?
July 21, 2026
The title tag is the clickable title of your page in Google. Learn why it matters for SEO and how to write a good page title.
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