SEO Basics

Internal links connect the pages on your own site. Learn why they matter for SEO and how to build a strong structure with them.

Indexing is how your page gets into Google. Learn how it differs from crawling and how to make sure your pages get indexed.

Keyword research is the basis of every SEO approach. Learn what it is, why it matters and how to find the right keywords step by step.

Search intent is the reason behind a search. Learn which types there are and why your content has to match it in order to rank.

A meta description is the summary below your search result. Learn what it is, the ideal length and how to write one that earns clicks.

The title tag is the clickable title of your page in Google. Learn why it matters for SEO and how to write a good page title.

A sitemap lists the pages you want search engines to find. Learn the difference between XML and HTML, and how to submit one to Google.

Robots.txt tells crawlers where they may and may not go. Learn what it does, what it does not do, and the mistakes to avoid.

SEO is how you make your site findable in search engines. A clear, jargon-free explanation of how it works and where to start.

A backlink is a link from another website to yours. Learn why backlinks matter for SEO, how to spot quality and what to avoid.

Page speed affects your SEO, your visitors and your conversion. Learn how to measure load time, read the numbers and improve them.

Google Search Console shows how Google sees your site. Learn what it does, which reports matter and why it is essential for SEO.