Giacomo Perticara is the founder of GRP Digital, a consultancy specialised in SEO, AI visibility and market intelligence. He helps ambitious brands grow by combining search strategy with market insight.
In practice he does keyword and market research, technical audits, content strategy and structured data, and he measures how often a brand is mentioned and cited in the answers of LLMs. He builds those measurements himself, from raw API data through to dashboards where a client can see what is moving per market and per keyword. Sometimes that is a one-off scan or a growth plan, sometimes an ongoing engagement with quarterly reviews.
His advice does not stop at a list of recommendations. Every proposal traces back to his own measurement data and is translated into a roadmap ordered by return, so it is clear where to start. Delivery runs on GRP Studio, the agency's own content automation suite.
With over ten years of experience in online marketing and SEO he works for brands such as Efteling, Nikon Europe and Schulte Herenmode, and previously for Unilever, Toyota, Nespresso and Marktplaats among others. From Eindhoven he turns search and customer data into concrete growth.
Buying backlinks can look like it works, but you often pay for links that do not count. What Google really says, and what does work instead.
What is llms.txt, does it actually work and how do you make one? An honest look at the v2 proposal and what Google does and does not do with it.
How do you measure whether AI answers mention your brand? The method, the KPIs that matter, and why a single check tells you almost nothing.
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