AI visibility
What AI Means for SEO: not the end, but a deepening
SEO is not dead, AI makes it more important. The numbers, what changes and what stays the same.
June 26, 2026
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Giacomo Perticara
Founder & SEO Strategist at GRP Digital
Eindhoven
Giacomo Perticara is the founder of GRP Digital, a consultancy specialised in SEO and market intelligence. He helps ambitious brands grow by combining SEO strategy with market insight and AI visibility, powered by GRP Studio, the agency's own content-automation suite.
With over ten years of experience in online marketing and SEO, he works for brands such as Efteling, Nikon Europe and Schulte Herenmode, and previously for Unilever, Toyota, Nespresso and Marktplaats, among others. Based in Eindhoven, he turns search and customer data into concrete growth.
Recent blog posts
AI visibility
Query fan-out: why ranking for one keyword isn’t enough anymore
AI splits one query into dozens of sub-questions. Why ranking for one keyword isn’t enough anymore.
June 26, 2026
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AI visibility
Agentic AI vs. generative AI: from answering to acting
Generative AI creates content, agentic AI acts itself. What the difference is and what AI agents mean for your findability.
June 26, 2026
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AI visibility
How AI Mode is changing search (and what it means for your SEO)
AI Mode genereert direct antwoorden boven de zoekresultaten. Wat dat betekent voor je zichtbaarheid, klikgedrag en SEO, en wat je nu kunt doen.
June 26, 2026
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SEO Strategy
E-E-A-T: how Google decides whether your brand is worth ranking
E-E-A-T bepaalt welke merken Google en AI durven te tonen. Wat het is, waarom het cruciaal is voor AI-search, en hoe je het concreet versterkt.
June 26, 2026
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SEO Strategy
Niche is your biggest SEO advantage, especially in the AI era
Specialisten verslaan generalisten in zoekmachines en AI. Zo bouw je topical authority op en maak je van je niche een onverslaanbaar voordeel.
June 26, 2026
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