Michel Antonius is a Senior Search Specialist at GRP Digital. He combines extensive experience in SEA, SEO and programmatic advertising to help brands grow visibly and measurably in search engines.
With over eight years of experience in online marketing, he previously worked as a programmatic strategist at GroupM Nexus and Greenhouse, and as a campaign manager for brands such as ING, Kruidvat, Eneco and CZ. Based in Reusel, he turns data and search behaviour into concrete growth.
Buying backlinks can look like it works, but you often pay for links that do not count. What Google really says, and what does work instead.
What is llms.txt, does it actually work and how do you make one? An honest look at the v2 proposal and what Google does and does not do with it.
How do you measure whether AI answers mention your brand? The method, the KPIs that matter, and why a single check tells you almost nothing.
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