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GRP Digital

Find the gaps that unlock smart growth

Identify untapped opportunities within your product, service, or market portfolio to fuel expansion — backed by real data.

Where you're not yet winning

Assortment & Service Gaps

Reveal missing products, services or features based on search demand and competitor coverage.

Content & SEO Gaps

Uncover high-value keywords, topics or funnel stages you’re not ranking for — but should.

Market & Segment Gaps

Spot missed audiences, niches or geographies where demand outpaces your visibility.

Quantify the gaps that matter

Our dashboards turn market noise into clarity. See what’s missing in your visibility, portfolio and message — and what that could mean for growth.

Dashboard elements (examples):

  • 🧩 Search Gap Matrix – Match demand vs. current ranking & coverage
  • 🌍 Market Segment Map – Identify under-addressed niches or countries
  • 📚 Content Depth Overview – Track topic completeness vs. competition
  • 🛍️ Assortment Heatmap – Visualize product or service coverage by category

Want to identify your hidden growth gaps?

What you get

Gap Analysis Report

Clear overview of visibility, content and portfolio gaps

Visual Dashboards

Interactive overview of search and product gaps

Opportunity Deck

Prioritized action areas for short- and long-term

Segment Deep Dives

Optional breakdowns per audience or region

Gaps aren’t mistakes — they’re missed chances

We quantify what’s missing, not just what’s present

Combines internal data with external demand

Works across e-commerce, service, SaaS and content brands

Focused on turning insight into action

You can’t grow what you can’t see

Growth rarely comes from doing more of the same. Our gap analysis shows you what’s missing — and how to fix it.

“The gap analysis opened our eyes. We found entire product categories and search terms we’d never touched — and are now leading.”
Head of Growth
Consumer D2C Brand

Ready to discover your next growth layer?

Request a scan or schedule a 1-on-1 review to go through the results.

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