What is a meta description and how do you write a good one?
A meta description is the summary below your search result. Learn what it is, the ideal length and how to write one that earns clicks.
What is a title tag (page title) and why does it matter?
The title tag is the clickable title of your page in Google. Learn why it matters for SEO and how to write a good page title.
What is a sitemap and why do you need one?
A sitemap lists the pages you want search engines to find. Learn the difference between XML and HTML, and how to submit one to Google.
What is robots.txt and what does it do?
Robots.txt tells crawlers where they may and may not go. Learn what it does, what it does not do, and the mistakes to avoid.
What is SEO? Search engine optimisation in plain language
SEO is how you make your site findable in search engines. A clear, jargon-free explanation of how it works and where to start.
What are backlinks and why do they matter?
A backlink is a link from another website to yours. Learn why backlinks matter for SEO, how to spot quality and what to avoid.
Page speed and SEO: why load time matters
Page speed affects your SEO, your visitors and your conversion. Learn how to measure load time, read the numbers and improve them.
What is Google Search Console and why should you use it?
Google Search Console shows how Google sees your site. Learn what it does, which reports matter and why it is essential for SEO.