Erik van Dooren

Erik van Dooren is a CRO and UX specialist at GRP Digital. He gets better results from existing websites: where visitors drop off, which step in the ordering process costs revenue, and what a change actually delivers.

In practice he does expert usability reviews, data analysis and user research, A/B tests, and UX and wireframe design. Sometimes that is a clearly scoped assignment, such as a conversion boost for a campaign or an underperforming landing page. Sometimes it is an ongoing engagement with a CRO plan and a roadmap. And when a team wants to take it on themselves, he trains them to do so.

His proposals do not stop at advice. Erik backs them up with established usability guidelines, proven principles from behavioural psychology and what the behaviour of real visitors shows, and works them out visually in wireframes. That way the choice is on the table before anything gets built, whether it concerns a redesign, a new website or pages that are already live.

He has worked in online marketing and conversion optimisation for fifteen years, first as an online marketeer and conversion specialist for major visitor attractions, then with a focus on e-commerce.